Top posts of 2024. Screenshots of social media posts displayed on phones.

 

From a Michigan Football National Championship parade to Spring Commencement at the Big House to stunning campus imagery, 2024 was a year filled with celebrations, achievements and joy for the University of Michigan community and we were thrilled to be there to capture milestone moments. With photography that paused your scrolling, video features that told you about powerful Wolverine stories and trends that brought laughter to our feeds, the U-M social media strategy was designed directly for our audiences.

 

We created nearly 4,000 unique organic posts leading to 9.6 million engagements — an increase of 1.9 million over 2023 engagements — proving that much of our content resonated with our community. In reflecting on this remarkable year, we compiled this list of the top 10 social media posts from our University of Michigan social media channels.

 

In no particular order, the top posts of 2024:

 

ROSE BOWL AERIAL: INSTAGRAM

A screenshot of an Instagram post showing a jet flying above the Rose Bowl in 2024 when Michigan played Alabama.

WHAT’S NEXT FOR GRADS?

A screenshot of a TikTok showing two graduates with the caption reading "hearing what our newest alums will be doing after graduation has us in our feelings."

 

CAMPUS SNOW GLOBE

A screenshot of a Facebook post that shows three photos of a snowy campus.

A PARADE FOR THE CHAMPIONS

A screenshot of a LinkedIn post showing photos from the parade held in Ann Arbor for Michigan Football.

 

MATCH DAY MAGIC

A screenshot of an Instagram Reel showing a medical student celebrating where they matched.

 

COMMENCEMENT SURPRISE GUESTS

A screenshot of an Instagram post of four people standing on the commencement stage showing their Michigan shirts.

HONORING JAMES EARL JONES

A screenshot of a post on X that pays tribute to James Earl Jones.

 

CAN YOU GET ME A SODA?

A screenshot of a TikTok showing a Michigan student at a Michigan football game with the text on screen reading "Is now a good time to ask him for a soda?" and the caption reading: Hopefully Matthew McConaughey doesn't mind leaving the sidelines at the Big House for this request!"

 

NORTHERN LIGHTS OVER CAMPUS

A screenshot of a LinkedIn post that shows a photo of the Northern Lights over campus.

MAKE IT FOUR IN A ROW

A screenshot of a social media post showing a Michigan student yelling into a microphone because Michigan football beat Ohio State football for the fourth year in a row.