Social media’s great strength has always been its ability to connect people around the world, instantaneously, and (almost always) for free. Inspiring unprecedented dialogues, collaborations, and communities, social media lowered the barrier for brands to engage with stakeholders and increased their ability to provide high-quality unfettered customer service.
But in 2020, we saw the convergence of these features become social media’s biggest struggle. With a majority of the global population now working remotely, tethered to technology more than ever before, this year pushed the boundaries of strategic communications, demanding more content, faster responses, increased accessibility, dynamic visuals, and more people-centered conversations.
Throughout this past year, UMSocial shared nearly 4,500 posts on the University of Michigan’s Twitter, Facebook, Instagram, LinkedIn, and YouTube channels. From a silent campus, to a parade recognizing frontline health care workers, and a crucial need to share resources from public health officials, here are the top 20 social media moments of the year.
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Silent campus
Campus just isn't the same without you.
Stay Home, Stay Safe, #GoBlue! pic.twitter.com/nWuOdEfV5R— University of Michigan (@UMich) April 3, 2020
Welcome back
We're so excited to welcome students back to campus this fall, & although things might look different this semester, we're sure that through collective efforts to stay safe & healthy we can still offer a world-class education and student life experience. https://t.co/in0Yy9a6nZ pic.twitter.com/RRt9FU2R2q
— University of Michigan (@UMich) June 22, 2020
Those who stay hoMe will be champions
Those who stay home will be champions. Those who can’t already are.
Thank you to all essential employees for the incredible work that you continue to do. pic.twitter.com/nJgI8qFPeR— University of Michigan (@UMich) April 13, 2020
Easter 2020
We can hide our eggs, but we could never hide our #Wolverine pride and love for the maize and blue. Happy #Easter Wolverines. pic.twitter.com/3KvSpjrcnz
— University of Michigan (@UMich) April 12, 2020
From empty to open
From empty to open. We've missed you, Wolverines. #WelcomeHoMehttps://t.co/Ih6VQ4rTOI pic.twitter.com/XMHiEwOewH
— University of Michigan (@UMich) August 30, 2020
Parade for front line workers
Wash your hands like a Victor
Thanksgiving poll
Coronavirus live Q&A
Mask up Michigan
Congratulations, Class of 2020
Campus friends
Mask up, Wolverines
Welcome hoMe
Wish you were here
Trevor Noah
No. 3 in the nation
No. 15 in the world
Michigan Union
Transition team
YOUTUBE
Campus tour
Fighting COVID-19 together
Empty campus
Virtual Victors
U-M Chief Health Officer on COVID-19
