Even in the midst of summer, activity on campus and online remains as busy as ever. July presented UMSocial many opportunities to highlight some of the exciting research and programming going on at U-M. Follow along for some key highlights.
On July 14, we hosted a #UMichChat on Facebook Live about Campus of the Future, the President’s Bicentennial Colloquium. Campus of the Future invited U-M students to submit projects that reinvent learning and teaching at Michigan in the 21st century. Our moderators for this chat were the Presidential Bicentennial professors leading Campus of the Future, Joanna Millunchick and Mika LaVaque-Manty. They were joined by four student panelists.
On July 11 we shared a Michigan Health blog titled: “Why Your Tight Ponytail Causes a Painful Headache.” This resonated with many of our followers who experience this issue regularly. Their heavy engagement with this post made this our top-performing post of the month.
Our daily bicentennial tweets performed particularly well this month, accounting for three of our top five performing tweets. The top tweet was posted on July 26 to commemorate Apollo 15 heading to the moon on that day in 1971. This tweet garnered over 73,000 impressions and received more than 1,800 total engagements.
Our top-performing Instagram post of the month was user-generated content featuring an adorable golden retriever, and proud Michigan fan, “Maizey.” This post received 91.7K impressions and 8,567 likes.
On July 26, we celebrated the 27th anniversary of the Americans with Disabilities Act (ADA). We created a Snapchat story explaining the law and highlighting the work of U-M’s Office of Services for Students with Disabilities (SSD), which was founded only a few months after the landmark 1974 Vocational Rehabilitation Act was passed.
Also popular on Snapchat this month was a story about Snapchat’s newest features created by LSA’s social media team. They showed our followers how to use backgrounds, how to add links, and how to use voice filters.
Thanks for following along! Check back next month for reflections and insights about our creative campaigns and top-performing posts of August.
This post was written by Mackenzie Francisco, UMSocial Intern. #StaySocial with her on Twitter @mackenzie_fran