We have had our eye on Snapchat’s Geofilters since their introduction in July ’14.  The opportunity to allow our already extremely active community a way to brand their snaps uniquely to ourRead More

On Friday, our team geared up for our third #UMichChat. Unlike the previous Twitter chats, which featured several guests throughout the allotted time, we were fortunate enough to sit one-on-one withRead More

With the year coming to a close, we thought it was the perfect time to reflect on all that #UMSocial has accomplished. 2014 brought many new and exciting ways toRead More

Every year, students migrate to the many libraries on campus for a week of late nights, cramming sessions and the mass production of final papers just in the nick of time. AsRead More

After evaluating the successful engagement received during our inaugural #UMichChat, we were excited to move forward with our second installment this month. These Twitter chats work to provide our audienceRead More

Food For Thought: Social Media & Customer Service It’s now considered normal for people to take pictures of their food. At almost every meal. Every day. So when Michigan DiningRead More

    U-M’s College of Literature, Science, and the Arts (LSA) has put a sword-wielding squirrel atop a unicorn as it floats through space—that’s not something you see every day.Read More

September was an important month for the University, not just in terms of welcoming new and returning students to campus for the fall semester, but also in officially welcoming aRead More

I decided to finish writing this blog post in the quiet of the South Quad 9th floor study area when a group of loud boys disrupted everyone nearby. As IRead More

With unique clubs ranging from “The Pokemon Club” and “Michigan Ice Carving” to the more traditional “Investment Club”, there is certainly something for everyone to join at Festifall. Instead ofRead More