Cybersecurity continues to be a hot topic as more and more people are finding that their online data has been compromised. (Maybe it’s time we read the fineRead More

  As we kick off a brand-new year, we are looking forward to what new and exciting tools will be introduced in 2018. Social media is constantly changing, and thereRead More

    Managing social media for a higher-ed institution means that some of the most important eyes viewing our content belong to students. A common challenge colleges and universities face—particularlyRead More

  Have you noticed the evolution of the “tone” of discourse on the internet? It once seemed relatively positive; it’s now becoming more and more negative. “Don’t feed the trolls”Read More

    It is easy to be skeptical about incorporating paid social media tactics into social advertising strategies. It is often difficult to factor in the what, when, and whyRead More

Outnumbering students (only slightly) and acting as the “unofficial mascot” of the University of Michigan, squirrels have received celebrity status within the Ann Arbor and UMich community. We routinely shareRead More

We are thrilled to announce our first Instagram photo contest, which will run through the month of November, using the hashtag #MyUMich! Each week, Instagram users are challenged to shareRead More

Typically, we use this blog to discuss strategies and initiatives launched by the #UMSocial central social media team. However, it is worth noting that our University has many departments andRead More

Last week, Nitrogram included us on their list of the 75 Most popular American Colleges on Instagram. We’re thrilled to have come in at #4 on the list, alongside so manyRead More