Sorry, Snap. Our Streak May Be Over.

  1. Sorry, Snap. Our Streak May Be Over.

        Breakups are hard. We’ve all gone through them, driving ourselves crazy second-guessing our decision and wondering if we’re really doing the right thing. Would breaking up with SnapchatRead More

  2. Instagram vs. Snapchat: A Content Contest

      Being a member of the University of Michigan Social Media Department comes with a lot of responsibility. Which social media platform should be used for what content? Is TwitterRead More

  3. Snap-a-versary: One Year on Snapchat!

    Last month, we celebrated the first anniversary of one of #UMSocial’s most successful initiatives to date- our ‘UofMichigan’ Snapchat account. At its conception in February 2014, we were just the second university onRead More

  4. January 2015 @ UMSocial

    January brings about new beginnings: a new year, new semester, and new opportunities to engage with our Wolverines. It’s also the perfect time to reflect on the past, identify whatRead More

  5. Geofilter Wrap-Up

    We have had our eye on Snapchat’s Geofilters since their introduction in July ’14.  The opportunity to allow our already extremely active community a way to brand their snaps uniquely to ourRead More

  6. Show Us Your Best #Selfie – UofMichigan Joins Snapchat!

    Utilized by 77% of college students daily, on February 26th, the University of Michigan launched a presence on the budding platform (username: uofmichigan), seizing a unique opportunity to build an audience, strengthen our creativity and connect with students in a unique and fun way.