There’s no denying it: we got hacked. Here’s what we learned and what you can learn, too. On Wednesday, August 12, at approximately 3:30am, a barrage of malicious postingsRead More

The objective behind #UMichChat is to stimulate meaningful dialogues around pertinent issues and highlight the expertise within the University of Michigan community. By combining our own social presence with thoseRead More

We are delighted to announce our 2nd annual Dormspiration Pinterest contest! With our victors soon on their way to move-in and create their hoMe away from home, and, after theRead More

I have always been fascinated by how, despite the interconnectedness of humanity, two people could go their entire lives ‘not existing’ to each other, simply because they never happened toRead More

Each month, our #UMichChat Twitter series allows us bring thought-provoking conversations to our social audiences, and gives them the opportunity to interact with distinguished members of the Michigan community. Our JuneRead More

It’s no secret that Instagram is one of the most successful social media platforms of all time. Certainly, our @uofmichigan Instagram account is a huge component of our social mediaRead More

Our monthly #UMichChats provide the invaluable opportunity for our Twitter followers to connect with alumni and faculty. This month, our team wanted to focus on student life. In the comingRead More

The start of each month brings a new opportunity for our Twitter followers to engage closely with distinguished professors, athletes, thought leaders, and scholars in diverse fields. With Spring CommencementRead More

Here at UMSocial, we spend a lot of time reading tweets, scrolling through Instagram, viewing “snaps” and navigating Facebook posts. We see the good, the bad, and the just plainRead More

Violence and crime do not have an area code nor an IP address, and the prevalence of ephemeral and anonymous social applications continues to provide a breeding ground for inappropriate information.Read More

Last month, we celebrated the first anniversary of one of #UMSocial’s most successful initiatives to date- our ‘UofMichigan’ Snapchat account. At its conception in February 2014, we were just the second university onRead More

What do Kelly Lapierre, Thomas Zurbuchen, Jeffrey Sorensen, David Merrit, and Michael Finney have in common? Not only are they passionate about entrepreneurship and innovation, but they joined us lastRead More

Outnumbering students (only slightly) and acting as the “unofficial mascot” of the University of Michigan, squirrels have received celebrity status within the Ann Arbor and UMich community. We routinely shareRead More

We have had our eye on Snapchat’s Geofilters since their introduction in July ’14.  The opportunity to allow our already extremely active community a way to brand their snaps uniquely to ourRead More

On Friday, our team geared up for our third #UMichChat. Unlike the previous Twitter chats, which featured several guests throughout the allotted time, we were fortunate enough to sit one-on-one withRead More

Every year, students migrate to the many libraries on campus for a week of late nights, cramming sessions and the mass production of final papers just in the nick of time. AsRead More

In case you haven’t heard or noticed, in select locations and during special events, “Geofilters” have been popping up in addition to Snapchat’s original filters (e.g. colored filters, speed, weather, time).Read More

After evaluating the successful engagement received during our inaugural #UMichChat, we were excited to move forward with our second installment this month. These Twitter chats work to provide our audienceRead More

Food For Thought: Social Media & Customer Service It’s now considered normal for people to take pictures of their food. At almost every meal. Every day. So when Michigan DiningRead More

I never would have thought I would be back here doing something I love. One rarely finds the opportunity to combine both of their passions together in a singular focus—aRead More