This past year, “influencer marketing” gained a lot of traction in the social media world. It quickly became the buzzword everyone was talking about, and the new approachRead More

    Managing social media for a higher-ed institution means that some of the most important eyes viewing our content belong to students. A common challenge colleges and universities face—particularlyRead More

      It is amazing what social media can accomplish in just a single moment. It is a world that thrives on interconnectedness—and somewhere, someone is always talking. SoRead More

As George Orwell wrote in his dystopian novel, 1984, “The best books…are those that tell you what you know already.” While Orwell may have meant this ironically, this message isRead More

      As the holiday season kicks off, hot-deal days like Cyber Monday have seen Americans using the internet like never before. This year, Cyber Monday hit a newRead More

We all know the holiday season is are about being thankful, spreading joy, and giving. In that spirit, then, UMSocial would like to share 20 things we are thankful forRead More

    After its release in 2004, Facebook quickly became the most crowded place on the internet. Even today, 13 years later, there’s an amazing level of activity: every singleRead More

  A daily task of higher-ed social media experts is finding new, innovative ways to create and display content. Changing things up keeps current users engaged and advances our reachRead More

    Public colleges and universities, like the rest of us, are becoming more and more active across social media channels. A lackluster presence is often worse than no presenceRead More

  I’m no stranger when it comes to social media. In my youth, I was active on MySpace, Xanga blog, and AIM. My social media presence today comprises Facebook, Pinterest,Read More

  Have you noticed the evolution of the “tone” of discourse on the internet? It once seemed relatively positive; it’s now becoming more and more negative. “Don’t feed the trolls”Read More

      It is easy to scour through our social media feeds and develop feelings of FOMO, or “fear of missing out,” while reviewing the lives of others. WhileRead More

    As U-M enters its next 200 years, UMSocial reflects on the university’s previous accomplishments and future challenges. For our September #umichchat, we gathered a group of student leadersRead More

      These days, a majority of teens and young adults don’t consider meeting strangers online and developing personal relationships with them to be taboo. Many of them spendRead More

    Over time, with the exponential growth of social media, not being on at least one or two social networking sites has become outside the norm. More and moreRead More

    It is easy to be skeptical about incorporating paid social media tactics into social advertising strategies. It is often difficult to factor in the what, when, and whyRead More

Whether seasoned seniors or incoming freshmen, most students experience a combination of excitement and nerves as they move back to campus for the start of the new school year. ForRead More

  Being a member of the University of Michigan Social Media Department comes with a lot of responsibility. Which social media platform should be used for what content? Is TwitterRead More

  INTRODUCING CONNOR AND MCKENNA! We have added two new members to our UMSocial team! They are joining us as the new Social Media Content Specialists. We are so excitedRead More

The President’s Bicentennial Colloquium—Campus of the Future—invited U-M students from all schools and majors to submit projects that reenvision spaces and methods for learning and teaching at Michigan in theRead More