The best social communication is data driven and adaptive. Hard metrics allow brands to objectively evaluate their content and adapt their strategy. UMSocial monitors platform-based performance analytics on a monthly, quarterly, and yearly basis to assess channel health and trends in audience behavior. UMSocial also aggregates performance data on individual campaigns for both internal use and external reporting.

  1. What did #UMSocial do in 2015?

    On Twitter… Hosted 11 dynamic #UMichChat panels which highlighed everything from innovation to activism. The engaging live dialogues now trend regionally on a monthly basis. January Student Life with RoysterRead More

  2. 2014: A Year in Recap

    With the year coming to a close, we thought it was the perfect time to reflect on all that #UMSocial has accomplished. 2014 brought many new and exciting ways toRead More

  3. Successful Analytics

    When managing and creating content for multiple Social Media platforms, what determines your success? How do you know if you’re doing it right? Due to its low cost and accessibilityRead More