The best social communication is data driven and adaptive. Hard metrics allow brands to objectively evaluate their content and adapt their strategy. UMSocial monitors platform-based performance analytics on a monthly, quarterly, and yearly basis to assess channel health and trends in audience behavior. UMSocial also aggregates performance data on individual campaigns for both internal use and external reporting.

  1. December 2017 Recap

    Rounding out U-M’s bicentennial year, December gave UMSocial the opportunity to celebrate the people and places that make this university great. Follow along for some key highlights.   Facebook  Read More

  2. November 2017 Recap

    Rivalry week, midterms, and Thanksgiving make November one of the busiest months of the fall semester—both on campus and online—and UMSocial captured it all. Follow along for some key highlights.Read More

  3. October 2017 Recap

    From HAILstorm! to Hail-O-Ween, October was an exciting month for UMSocial. The unique events and creative campaigns we featured were shared widely across platforms. Follow along for some key highlights.Read More

  4. September 2017 Recap

    Class is back in session, the U-M football is undefeated, and the leaves are falling here in Ann Arbor. Always one of our busiest months, September presented a wealth ofRead More

  5. August 2017 Recap

    August brings students old and new back to Ann Arbor for the start of the semester. Move-in activities and birthday celebrations kept UMSocial busy as we highlighted student experiences andRead More

  6. July 2017 Recap

    Even in the midst of summer, activity on campus and online remains as busy as ever. July presented UMSocial many opportunities to highlight some of the exciting research and programmingRead More

  7. June 2017 Recap

    As we enter the second half of summer, UMSocial reflects back on a month that featured some of the top-performing posts of the whole year. From the Go Blue GuaranteeRead More

  8. May 2017 Recap

    April saw the most recent class of U-M graduating class receive their send-off at Spring Commencement. The term may be over, but both offline activity on campus and online activityRead More

  9. March 2017 Recap

    It’s hard to believe that March is over and the school year is rapidly coming to a close. This past month has been jam-packed with activity, both online and offline.Read More

  10. February 2017 Recap

    February may be the shortest month of the year, but that doesn’t mean there’s any less activity on campus—or at #UMSocial. Follow along for the highlights of the month: Facebook:Read More

  11. January 2017 Recap

    January 2017 @UMSocial  The first month of 2017 was full of action as students returned to campus to for winter semester, and UMSocial captured the goings-on. Follow along to learnRead More

  12. December 2016 #UMichChat recap

    Are we consumers of fact or fiction? How do sensationalized headlines and inaccurate stories shape our perception of current events? In an online environment full of fake news, how doRead More

  13. November 2016 @ UMSocial

    The Thanksgiving holidays are over, and the end of the Fall 2016 semester is in sight. As November comes to a close, it’s time to take a look back andRead More

  14. October 2016 @ UMSocial

    M. Montgomery, author of Anne of Green Gables, once said “I’m so glad I live in a world where there are Octobers.” We can’t help but agree with her: hereRead More

  15. September 2016 @ UMSocial

    September: a new term begins, bringing with it new routines, new relationships, new goals—and of course, a new class of eager Wolverines. Each student comes to campus with a uniqueRead More

  16. July 2016 @ UMSocial

    Whether around the world or outside our front door, the leaders and best kept in touch in July. See what the month had to offer across our platforms. On Thursday,Read More

  17. June 2016 @ UMSocial

    Summer is here, but the campus is still buzzing with activity, and so is UMSocial. In June, we continued to feature the people and places around campus that help makesRead More

  18. May 2016 @ UMSocial

    Another month has come and gone here at UMSocial, and it was a busy one! Here on campus, even after saying goodbye to the Wolverine Class of 2016, May wasRead More

  19. April 2016 @ UMSocial

    Tempus fugit! It seems like only yesterday we were welcoming Wolverines hoMe to campus for the 2015–2016 school year, and now it’s almost May. There were so many incredible momentsRead More

  20. February 2016 @ UMSocial

    As February draws to a close, it’s time to review the most significant success stories of the past 29 days. From Valentine’s Day promotions and our two-year anniversary on Snapchat toRead More

  21. March 2016 @ UMsocial

    This month, Wolverines returned from spring break refreshed, rejuvenated, and ready to end the semester on a high note. The pace at UMSocial quickly picked up as we attempted toRead More

  22. What did #UMSocial do in 2015?

    On Twitter… Hosted 11 dynamic #UMichChat panels which highlighed everything from innovation to activism. The engaging live dialogues now trend regionally on a monthly basis. January Student Life with RoysterRead More

  23. November 2015 @ UMSocial

    November 2015 Recap It’s hard to believe that the Thanksgiving holidays are over and December is already here. As we approach the end of 2015, it’s time to once againRead More

  24. October 2015 @UMSocial

    November is upon us and it’s certainly hard to believe that 2015 is coming to a close. It’s time to once again reflect on the successes from this past month,Read More

  25. September 2015 @ UMSocial

    September is always a busy time at U-M, and this September was no exception, as we welcomed our Wolverines “hoMe” to campus. Our team leveraged the momentum of the newRead More

  26. August 2015 Recap

    Facebook:             This month, we saw the launch of “Wolverines of Ann Arbor”, inspired by the “Humans of New York” photoblog. This new feature has a lot of interest soRead More

  27. July 2015 Recap

    July-  the ‘dog days of summer’ -traditionally a quiet time on college campuses. But social media never sleeps, and neither does the University of Michigan campus! Our team spent JulyRead More

  28. January 2015 @ UMSocial

    January brings about new beginnings: a new year, new semester, and new opportunities to engage with our Wolverines. It’s also the perfect time to reflect on the past, identify whatRead More

  29. December 2014 @ UMSocial

    Ah, December. ‘Tis the season for final exams, holiday festivities, and wintery afternoons on campus. Along with the evergreen content which we routinely promote around these seasonal topics, our teamRead More

  30. 2014: A Year in Recap

    With the year coming to a close, we thought it was the perfect time to reflect on all that #UMSocial has accomplished. 2014 brought many new and exciting ways toRead More

  31. November 2015 @ UMSocial

    Like most months, November was rather busy for the #UMSocial team. There is always something exciting happening at the University of Michigan, and we must readily reflect that in ourRead More

  32. October 2014 @ UMSocial

    Welcome to the first installation of the #UMSocial Monthly Recap! At the end of each month, our team works to assess successful activations and content implementation on a platform-by-platform basis.Read More

  33. Successful Analytics

    When managing and creating content for multiple Social Media platforms, what determines your success? How do you know if you’re doing it right? Due to its low cost and accessibilityRead More